Marketing Experiment for December 2015

December 2015 has been an interesting experiment in marketing book one of The Stone’s Blade series, The Blood. In preparation for the upcoming release of the second installment of the series, The Balance, I launch a multi-pronged social media announcement scheduled across three different sites.cropped-the-blood-at-tattered-cover-hr-rmas-shelf-6-24-14.jpg

I began the month with by paying for several advertisements on a website for readers called BookDaily. Their daily e-mails to general audiences and targeted e-mails for readers of specific genres included a brief blurb, copy of the cover and link to Amazon for purchase along with the first chapter as a sample.

Then I set up a five day FREE Kindle download from Amazon which ran from December 18 through the 22nd. This was been a very interesting result. Day One 148 downloads, Day Two 158 downloads, Day Three 40 downloads, Day Four 231 downloads, Day five 92 downloads. The jump on day four is directly related to a single day announcement on Goodreads of the free Kindle version.

On December 22 I decided to check on the rankings: this was my posting on Facebook: So here’s the good news on the Kindle down loads and rankings on Amazon for The Blood.
Amazon Best Sellers Rank: #1,048 Free in Kindle Store
#4 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > Time Travel
#7 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > Space Opera

If you look carefully you will notice that I broke into the top 10 in two categories – Time Travel and Space Opera! Thank you to everyone who downloaded the past five days. I look forward to seeing your reviews when you get the chance to post. I hope you enjoy the read.

Then on the evening of the 23rd I returned to Amazon to see how far the book had dropped in the rankings. This was what I found:

Amazon Best Sellers Rank: #171,432 Paid in Kindle Store. #403 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > Time Travel. #1614 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > Space Opera. #1871 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Sword & Sorcery

A fascinating difference, don’t you think? Now I am hoping that of the total of 669 downloads of the Kindle version at least 65 (I’m thinking 10%) will actually read it and perhaps post honest reviews to Amazon and or Goodreads. That will have wait I guess because it should take most readers a couple of weeks to read. I mean a lot of people actually collect free downloads and probably read none of them. I hope to see an uptick in the number of reviews around the end of February 2016. That’s when I am hoping to get The Balance out. Somehow I am hoping for some bleed over from all the Kindle downloads of The Blood to purchases of either the Kindle or paperback version of The Balance.

This marketing is all a learning process. I really just want to write the stories but I must learn how to be more effective in my marketing – essentially no one else is going to do this for me. I promised the characters I would write their stories and I promised to do my very best. Learning marketing of fiction, particularly science fiction and fantasy is not an easy task and I believe it will be worth it. My goal is to break even. At an average of $3 to $5 profit from each book I must sell at least 2,000+ paperbacks just to break even on The Blood. I believe this is possible. I will be patient. Most series don’t really get noticed until at least the third installment is well into publication. I have five titles. I truly can hardly wait to get started on number three, The Blades. Yet, again, I must wait and be patient. Number two, The Balance demands my attention for now. I promise it will be good. I am doing my best and with help and guidance from my editor, proofreader, book designer and a couple of beta readers, it is worth the wait.Book Promotion

Have you read The Blood yet? What do you think? Please post a review on Amazon, Goodreads or BookDaily. Don’t keep it a secret.

I thank you for sharing the stories of The Stone’s Blade.

 

Advertisements

About TimberDark Writer

Simply, I am passionate about writing and dancing. I love reading, quilting and hunting. I have written stories since childhood. I have a degree in English, taught in a parochial school, substituted K-12, raised three daughters, coached and refereed youth soccer, square danced since I was seven, created and quilted award winning quilts. When not writing I assist my husband teach square dancing 3-4 times a week, co-coach an historical dance exhibition team and I hunt with my family and friends to fill the freezer. My first novel, "The Blood,"published in May 2014 is a multiple award winner and received a four star review by Foreward Clarion Review in May 2016. The second novel, "The Balance" was published September 1, 2016. These are the beginning installments of the science fiction/fantasy crossover series, "The Stone's Blade." Book three, "The Blades" is under construction. My TimberDark Writer blog is a part of my writing process. You are invited to share in the journey.
This entry was posted in Ruminations and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s